Just as in books or movies, we feel that our characters should have a certain amount of “depth”. By giving these Intelligent Agents a personality and interests that are common to their target market, we increase user acceptance.

The most basic goal of these agents is to work their way into the user’s circle of trust, making them social actors with a certain weight in the interaction.
Most organizations have specific policies when attending to the public, policies that aspire to cultivate a corporate image that connects with the expectations and desires of the user.  The personality of the Virtual Agents is the ideal tool for reflecting this corporate image and for connecting with users every time.